Got ish-shoes?

Print, mint. Flat, matte.
Patent, vibrant. Open-toed, close-toed.
Wedge, straightedge. Pump, stump.
Sneak, sleek. Stiletto, ghetto.



You name them, we love them (and we want them too).

But why are women so often seduced by these occasional torture devices?

I have a stemming theory.

Drop the stereotype that women are supposed to like fashion, shoes and makeup. HELLO! Welcome to the 21st century. Men like these too.

My mother would slap you sideways if you ever implied that I was predisposed to this outlandish assumption.

So here I sit as my mother’s inner voice constantly reminds me to:

• get good grades
• write a book
• become a doctor

Yadda, yadda, yadda...

Go figure, I, Ginger A. Bertrand, fall in love with shoes and live to write a blog about it.

Sorry mom.

Like many women, I have a fluctuating weight problem. From a thin dancer, to a fat choreographer, to a vegetarian, to an Atkins follower, to an LA weight loss believer to a see-food-eat-food dieter – you name it, I’ve tried it and have gone from a size 14-to-8-to-10-to-6-to-14-to-10 time and time again.

Buying clothes is an agonizing task. I never know what size I am going to be next week let alone for the event coming up next month. So I buy shoes (and find the outfit to match later).

I buy black shoes. I buy brown shoes. I buy flat shoes and I even buy cheap shoes because no matter what time of the month it is…MY SHOES ALWAYS FIT!
Myshoes.com helps you find the perfect pair.


People think I’m completely backwards but someone has to put the shoes first. Shouldn’t they get preferential treatment sometimes? Shouldn’t I be able to source a great pair of kicks and coordinate the ensemble (that fits) later?

Well whether you like it or not – that’s what I do!

My shoes make me feel confident, strong and as though I can take on the world. That is why they are important to me.

Insider tip: Wearing a heeled shoe actually elongates your leg making your figure look slimmer. Yippee!

I embrace the variety, stability and friendship that my ‘sole’mates provide because I know they’ll always be harmonious to my proportions.

After all, if the shoe fits: WEAR IT!

Solemate Ging.