Why Not Wednesdays?

As term 1 of Humber College's PR certificate program comes to an end, our social media class held a #FutureCamp to discuss how we will stay connected.

Led by Jenna Stothers and Zack Sandor-Kerr, the event was a great success but at times a bit Camp Nowhere-Ish (which is totally awesome if you know what I'm talking about!!)

The room was separated into sub-groups according to industry interests. I sat in the arts/media relations section between Brian and Deb.


Several ideas came up that we'll use to stay in touch:

• Using a new twitter hashtag (#YnotW - which stands for Why Not Wednesdays)

• Continue using our facebook page to stay updated, post job opportunities and discuss what's going on in the world today

• Hold bi-monthly get-togethers just because we'll miss each others faces

And just because we love the other PR class too, we'll use the certificate group on linkedin and have tournaments to prove the 2C class is just a wee bit better (JOKES!)

I would hate to say I'm only going to call upon anyone in my sub-group (arts/media) because I really believe the entire Humber PR 2C class is unbelievably talented and will be a strong network moving forward.

This class has been a true inspiration and I am thankful to have met everyone.

Thank you.

Gingy B

Toto, we're not on a boat anymore

Look out Adam Samberg – we ain’t on boats anymore...we jumped ship and hopped on a horse.

Yes, Old Spice has brought new blood to the viral video realm and this made-for-superbowl ad is like no other.

For those of you who are like me, Canadian, we aren't privileged to the brilliant million dollar ads created for this annual sporting day of worship. So, luckily for us...we have, drum roll please...YouTube.

And boy oh boy has Old Spice kicked it up with some delicious flavour this time around.

So why exactly does Old Spice have us gallivanting around on horses?

Well, let me tell you why:

• The company has provided us with an Old Spice YouTube channel (SAWEEEET)

• Their ads achieve greater reach and allow the North-of-the-border folk (and everyone else for that matter) to watch their genius ad campaigns...so we too can convince our boyfriends to stop smelling like Dove bodywash and man-up!

• The man your man could smell like ad has received just over 5.5 million views in under a month.

• The company has started speaking directly to WOMEN – let's face it, we’re likely the ones going to the store to buy these products for our men anyways.

• @therealoldspice has created a solid twitter following and actively engages in two-way communication (this is the key to online success).

• Now that they've tweeted me (@gingy007), I'm always visiting their YouTube channel to see what they’re going to come up with next.

I know one thing’s for sure, unless some company can get me on a bull – I’m on the Old Spice band wagon and I’m on a horse.

My colleagues have also been horsing around. Be sure to see what Eva, Ben, Pat, Jaymes and Laura have to say.

Spicy Ging.

A Gingy B Recipe

I've been branded.


Adding a dash of Ginger to your mix can only result in something delish.

Preview my personal brand here:

A Dash of Ginger

View more presentations from gingyb.

Branded Ging.

A Gingy B Choreography

cho·re·og·ra·phy/ˌkɔriˈɒgrəfi, ˌkoʊr-/ Show Spelled [kawr-ee-og-ruh-fee, kohr-] n. -

1. The art of creating and designing a series of planned steps.

Dancing Ging.